Tool · Retention

Free Client Lifetime Value Calculator

Estimate what one repeat client is worth over the whole relationship, not just the first sale.

Good for

Retention is easier to prioritise when the long-term value is visible.

LTV helps make sense of pricing, packages, and renewals together.

This gives a more useful view of client value than first-purchase revenue alone.

Average monthly revenue per client

Average retention length

Estimated delivery cost

Results

Gross client lifetime value

£3,240

9 months at £360 / month

Margin-adjusted lifetime value

£2,106

After a 35% delivery-cost estimate

Retention leverage

£360

Each extra retained month adds this much gross value

Next step

Start free and connect the calculation to booking, packages, payments, CRM, renewals, and client portal workflows.